James Bowskill is a British Art Director at A.C.O. Tokyo, where he develops brands on-line.

He also collects Japanese packaging, occasionally writes articles for Tokyo's web magazine PingMag, and is a member of London design team Superblue.

Adobe Japan 1-UP Oct 22 2004

Head over to Adobe's Japanese site and you'll see the Japan-only designs for the new Photoshop Elements and Premiere Elements packages. Looks to me like the Japanese team have done a great job visually targeting the software, clearly positioning the product in the middle-aged male market. I wonder if the Japanese design could replace the worldwide version if sales are succesful enough here?