James Bowskill is a British Art Director at A.C.O. Tokyo, where he develops brands on-line.

He also collects Japanese packaging, occasionally writes articles for Tokyo's web magazine PingMag, and is a member of London design team Superblue.

What's in a Name? Oct 25 2005

After a year safely tucked away inside my company's website, today sees me taking a step into the open with a redesign and my own domain name. But what difference does a new URL make?

Earlier this month, Seth Godin posted The new rules of naming, which although written too late to help me come up with a catchy, memorable one-liner, at least reminded me it's better to be a Bowskill than a Smith.

In the great Google war of the Bowskills (as of writing) I have but Jimmy, Grant and Bowskill Recruitment to beat to pole position. A fine challenge I think.